Importance of Social media marketing
Importance of Social Media Marketing has increased significantly these days. We all know what social media is, we usually find great memes, short funny videos, informational facts and more importantly, keeps us connected to the people we love. There are several social media platforms but to name a few giants, they are: Facebook, YouTube, WhatsApp and Instagram.
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Understanding Social Media Marketing
Facebook registers on average around 2.4B active users, and Instagram, around 1B. With such a large number of people, and with such ease of access, one can connect to several people whenever wanted. It really opens and improves communication.
As a business, why is social media important to me?
Social media is a powerful marketing tool. Your audience reach is a lot higher with just a few clicks and more importantly, customers can directly engage with you and your business. Such open communication leads to customer loyalty, which, needless to say is what businesses thrive on. Not only that, if customers are happy with your business/product, a small story on their account can increase your customer outreach several folds. More the customers, more the sales, more the sales, bigger the brand.
Social Media Marketing tools
It also affects your SEO rankings, if you are unsure as to what SEO is, we have an article on the importance of it which will basically guide through it. Click here: Importance of SEO. The better your rank, the higher the chances of getting more customers.
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By effectively designing your content on social media, you can increase the traffic on your websites, which is what a business aims for.
For example: Your website, say on an average, logs about 1500 visits (without social media). Now, with a social media account and a slight following built over time, say 1500 with just a few clicks from their side, you can log about 2000-2500 visits.
Larger the following, greater the traffic.
Importance of Social media marketing
Social media does not only allow you to reach more customers as a communication channel. You can post your entire catalogue there, with product information and you can carry out marketing campaigns using stories and posts which upon being well designed, can captivate a large audience.
Most importantly, Social media marketing is cost-effective. With a little investment, you potentially have a large ROI-return on investment. Building a following on social media platforms depend on how creatively you post yourself out there. It is a skill every business must possess in order to become bigger than they already are.
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| Sales and Marketing |
Understanding Social Media Marketing
To summarize: Social media marketing improves your SEO, increases target audience accessibility, is cost effective, allows for quicker and open communication with customers, increase customer loyalty and overall makes your presence known to the whole world.
Want to get Social Media Marketing done for your company and products? Reach The Impact Booth, a marketing and advertising company on www.theimpactbooth.com
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| The Impact Booth |
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