The Impact Booth

 Importance of Social media marketing  Importance of Social Media Marketing has increased significantly these days. We all know what social media is, we usually find great memes, short funny videos, informational facts and more importantly, keeps us connected to the people we love. There are several social media platforms but to name a few giants, they are: Facebook , YouTube, WhatsApp and Instagram.  Social Media Marketing Understanding Social Media Marketing Facebook registers on average around 2.4B active users, and Instagram, around 1B. With such a large number of people, and with such ease of access, one can connect to several people whenever wanted. It really opens and improves communication.  As a business, why is social media important to me ?  Social media is a powerful marketing tool. Your audience reach is a lot higher with just a few clicks and more importantly, customers can directly engage with you and your business. Such open communication leads to customer loyalty, whi

 Search Engine Marketing meaning Search Engine Marketing is the next trendy subject for any breeding business and aspiring millionaires. You’re no stranger to surfing the net, you go from page to page, sometimes you start with a page and end up on a completely different page, after hours of surfing. We’ve all done it, it’s an open secret. But that is not the point. Search Engine Marketing  Whenever we search for something on google or other search engines, we do tend to notice some advertisements alongside the search results, in general, we don’t pay attention to them, unless the ads display exactly what we are looking for.  Why is SEM important?  Let's face it, there are A LOT of business’s out there, offering the same products as yours, at competitive prices. The battle comes down to who has a better reach, a perfect target audience that can be made into potential customers. More often than not, many good products/services aren’t visible to the target populace mainly due to poo

 Importance of Search Engine Optimization (SEO)  Search Engine Optimization Techniques Search Engine Optimization Lets Understand SEO Well before we jump into why you should optimize your search engine, let us take a moment to understand what search engine optimization actually is.  If you’re reading this, it’s probably because you have a website of your own, but you don’t get a lot of traffic on it, and you want to increase it.   Search Engine Optimization Search engine optimization by definition is the process of increasing the visibility of your site to relevant searches. So, the next question that arises is, well, how does SEO work?  Importance of Search Engine Optimization (SEO)  Google is one of the largest search engines, and it brings up pages and websites with the help of bots. These bots go to lots of sites, collecting information and putting these pages in an index. Algorithms which are in place then analyze the pages in the created index and on the basis of a lot of ‘sign