The relevance of online marketing with the advent of COVID
The relevance of online marketing with the advent of COVID-19 Covid-19 Check out this video on the aspects of Digital Marketing The relevance of online marketing with the advent of COVID-19 has become critical for marketers in order to look beyond the current situation and gain a long-term view of the picture before pausing their online marketing efforts. An average adult spends most of their waking hours in front of screens. The uptick in screen time in recent years can partly be attributed to the growing accessibility to technology and the widespread adoption of Connected TV (simultaneously making these new digital ad outlets a goldmine). How to start online marketing As the internet became a part of our daily lives, online marketing has proved to be important for brands. Considering 4.5 Billion internet subscribers globally, more & more businesses now focus on creating an online brand image because that’s where their customers are! However, in the past few weeks, the