Search Engine Marketing meaning Search Engine Marketing is the next trendy subject for any breeding business and aspiring millionaires. You’re no stranger to surfing the net, you go from page to page, sometimes you start with a page and end up on a completely different page, after hours of surfing. We’ve all done it, it’s an open secret. But that is not the point. Search Engine Marketing Whenever we search for something on google or other search engines, we do tend to notice some advertisements alongside the search results, in general, we don’t pay attention to them, unless the ads display exactly what we are looking for. Why is SEM important? Let's face it, there are A LOT of business’s out there, offering the same products as yours, at competitive prices. The battle comes down to who has a better reach, a perfect target audience that can be made into potential customers. More often than not, many good products/services aren’t visible to the target populace ma...